This site uses cookies to store information on your computer. Learn more x

北京11选5和值走势:DSM becomes largest shareholder in Mixfit Inc. to enter B2C personalized nutrition

北京快3线路 www.4w1e.cn Heerlen, NL, 02 Jul 2018 08:00 CEST

Royal DSM, a global science-based company active in health, nutrition and sustainable living, announces it has acquired an equity stake in personalized nutrition company Mixfit Inc. (Mixfit) and is now Mixfit’s largest shareholder with approximately 50% of shares. Financial details will not be disclosed at this time.

Mixfit is a privately-held personalized nutrition solution start-up company based in Boston (Massachusetts, USA). This investment builds on the previously announced partnership between DSM and Mixfit and combines DSM’s unparalleled expertise in essential micronutrients with the technological edge of Mixfit to analyze health data in real-time, address nutritional gaps in an effective way and supporting a healthy lifestyle.

Consumer demand for personalized nutrition is growing fast and there are very few companies who are able to deliver solutions from production to consumer (end-to-end solutions). Personalized Nutrition is one of DSMs key pillars for future growth and differentiation. The investment will allow DSM to become a leader in utilizing technologies from the Fourth Industrial Revolution (such as Artificial Intelligence (AI) and blockchain) to advise consumers on their personal health status and deliver personalized solutions at home.

In May 2018, at Vitafoods Europe, Mixfit launched the prototype of its Intelligent Nutrition Assistant (Mina). Mina analyzes a person’s unique makeup, alongside their diet, lifestyle and health goals, to create and dispense delicious beverages containing a customized mix of DSM’s Quali? Blends with vitamins and minerals throughout the day. Combining DSM’s safe, effective, and high-quality ingredients, customized solutions and Mixfit’s advanced machine learning technology means consumers can receive the nutrients they need at the time they need them, from the convenience of their own home or office. Additionally, Mina provides users with proactive nutritional recommendations, helped by DSM’s position as a trusted leader in scientific research on the role of micronutrients for specific health benefits.

“As consumers across the world become more engaged in their health and wellbeing, there is a growing need for a more personalized approach to nutrition. This acquisition connects the complementary and unique expertise of both DSM and Mixfit to support consumers in achieving their nutrition goals and to support our mission to help keep the world’s growing population healthy. It is an important milestone in the execution of our personalized nutrition strategy to build a platform and extend it to the consumer”, comments Jeremy Xu, President of DSM Human Health & Nutrition.

Reza Zanjani, Mixfit President & CEO adds: “Personalization is the future of nutrition. By combining DSM’s scientific background and high-quality micronutrients with Mixfit’s unique digital knowledge and experience in personalized nutrition, we are ensuring that Mina improves the lives of health-conscious consumers worldwide. We’re happy to expand into targeted, health-oriented boosters for specific health benefits with DSM as our largest shareholder.”

  • 习近平全票当选为国家主席、中央军委主席 2019-05-15
  • 【周刊】玩水多重奏 清凉度炎夏 2019-05-15
  • 青海“天然林管护+生态扶贫” 5517万亩天然林得到保护 2019-04-22
  • 紫光阁中共中央国家机关工作委员会 2019-04-19
  • 更聪明、更可靠、更低价 广汽传祺全新GS4上市 2019-04-19
  • 第21届上海电影节女性影人大放异彩 2019-04-16
  • 2018年石家庄高中招生计划出炉,家有中考生的快收藏! 2019-04-16
  • 图说互联网(29期):春运购票谨防网络骗局 2019-04-13
  • 中国首档自媒体养老对话节目《丹说养老》,这可能是你看过“最解渴”的养老节目 2019-04-09
  • 文化和旅游部严查严管营业性演出市场 2019-04-09
  • 学消防 可优先就业 2019-04-08
  • 环保部通报9月23日京津冀及周边大气污染防治强化督查情况 2019-04-08
  • 印军战机追踪到了歼20专家可能性微乎其微 2019-04-07
  • 全国实施通关新举措 中国公民排队不超10分钟 2019-04-07
  • 巢湖市烔炀大道等一批项目通过市规委会审议 2019-04-06
  • 668| 638| 680| 359| 934| 615| 633| 156| 248| 18|